You have just been named CEO of a major pharmaceutical company.
Take strategic decisions on research, marketing and legal/ lobbying costs to maximise profit and keep shareholders happy.
50% of your budget is still available for research. You need to assign it before you can continue.
You don’t have enough resources to continue your research projects.
This will stop all your research
If you don’t want this, assign some resources to R&D.
All eyes are on the pharmaceutical industry to see if they can produce a cure for the pandemic.
Cautious reaction from investors - shareholders concerned this will lead to reduced profits.
This is a case study in the perils of a profit-driven research model”, say Pharma industry critics.
Dear Mr CEO,
Congratulations on a fantastic first year! We couldn’t have picked a better Chief Executive.
Rest assured that your Yearly Bonus will reflect the value you have created for our shareholders.
What would a pharmaceutical model based on health needs and not profit look like?
Created and designed by Rino Pucci and Marcos Villaseñor at Storynamics,
and developed by Karl Bunyan. London 2016.
Music by Pond 5.
Many thanks to MSF (Mèdecins Sans Frontiéres) and DNDi (Drugs for Neglected Diseases initiative) for their help and support and to all patients for sharing their stories