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You have just been named CEO of a major pharmaceutical company.
Take strategic decisions on research, marketing and legal/ lobbying costs to maximise profit and keep shareholders happy.
Pick your company name
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Profit
Last year
Profit Margin
Profit Margin
Next year
trend
trend
Last year - Net profit
Mortality Rates
Drug Portfolio
Research
Change
50% of your budget is still available for research. You need to assign it before you can continue.
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You don’t have enough resources to continue your research projects.
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This will stop all your research
projects.
If you don’t want this, assign some resources to R&D.
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0%
Research
Original Non-Vital Drugs
Original Vital Drugs
Pressing Health Needs
"Me-Too" Drugs
Budget Allocation
Marketing, Legal
& Lobbying
& Lobbying
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Research &
Development
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Year
Highlights & Results
January
Profit
Net Profit
$16.5bn
Profit Margin
28%
Contributing Factors
Medicine Pricing
Spending on Marketing
and Lobbying
Continue
Year
Highlights & Results
News
"The scale of this could be unprecedented", UN Secretary
Antibiotic-resistant pandemic hits
A strand of Pneumonia resistant to all known antibiotics is quickly spreading and could kill millions.
All eyes are on the pharmaceutical industry to see if they can produce a cure for the pandemic.
News
Big pharma reacts to Pneumonia crisis
My Pharma Company CEO takes bold steps to discover an antibiotic that will stop the pandemic.
Cautious reaction from investors - shareholders concerned this will lead to reduced profits.
News
Big pharma CEO dies of antibiotic-resistant Pneumonia
My Pharma Company CEO falls victim to global pandemic
This is a case study in the perils of a profit-driven research model”, say Pharma industry critics.
Year
Highlights & Results
The Board
Dear Mr CEO,
Congratulations on a fantastic first year! We couldn’t have picked a better Chief Executive.
Rest assured that your Yearly Bonus will reflect the value you have created for our shareholders.
The Board
Plan Year 2
This is the game pharmaceutical companies
play every day.
It’s time to change the rules.
See the new rules
What would a pharmaceutical model based on health needs and not profit look like?
Created and designed by Rino Pucci and Marcos Villaseñor at Storynamics,
and developed by Karl Bunyan. London 2016.
Music by Pond 5.
Many thanks to MSF (Mèdecins Sans Frontiéres) and DNDi (Drugs for Neglected Diseases initiative) for their help and support and to all patients for sharing their stories
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